TTG Canada was brought on board by the Grey Cup Team to help elevate the event's overall experience through creative direction, branding, and marketing for both the Grey Cup Festival, and the Grey Cup Game. TTG Canada played a pivotal role in shaping the festival’s visual identity, from designing a bold and unified brand, to crafting a memorable tagline that captured the spirit of the festival and centralized the event in the heart of Vancouver.
Our work included developing engaging pageantry and a campaign narrative that brought the Grey Cup’s rich history to life, while also driving ticket sales and fan engagement. By consulting on the festival's digital presence and fan interactions, we helped amplify excitement both online and on-site, ensuring the event resonated with both long-time CFL fans and newcomers alike.




















