Ontario Sport Network - This is Your Sport

Breaking through barriers to participation with a strategy and campaign designed to get Ontarians back to sport.

Brand Marketing & Communications

Impact Strategy & Programs

Canada Media Fund MADE NOUS campaign apparel

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Client

Ontario Sport Network - This is Your Sport

Industry

Sport

Website

ontariosportnetwork.ca

As the not-for-profit organization dedicated to the promotion of sport and physical activity in Ontario, Ontario Sport Network realized post-pandemic that Ontarians needed encouragement to get back to sport. At TORQUE, we knew this was also an opportunity to address larger barriers to activity that many communities face.

TORQUE built the strategy, campaign narrative and go-to-market for the platform ‘This is Your Sport’ . As an extension of a small-in house marketing team, TORQUE also managed the execution of this fully integrated campaign designed to broaden the definition of what sport can be to all Ontarians — inclusive of race, gender and ability — and drive action and eventual behavioural change.